Illustrative
From the hanger to the street.
Send your hanger and flat-lay photos. We show the same piece worn, in an editorial scene, plus a short clip. The garment never changes: same cut, colour, fabric and length. Your first 3 looks are free.
Same piece. Worn.
Drag the line to compare. Both looks come from a fictional sample boutique.
- OriginalThe photo as it was taken.
- AfterSame garment, worn in a new scene.
- IllustrativeOn every after-image we make.
IllustrativeDress · Same green linen dress, worn on a harbour walk.
Cut, colour, fabric, pattern and length stay exactly as photographed.
We never change the thing you sell.
This keeps every image in line with UK consumer law on misleading images (the CPRs, now the DMCC Act).
A clip for every look.
Five seconds of movement, silent, on a loop, so customers can picture the piece worn. For Reels, TikTok and your product page.
Made for small boutiques.
Three steps. We do most of them.
Send a link to your shop.
Your website or Instagram. We pick three pieces from your public photos.
We show them worn.
The same garment on a model in an editorial scene. A person checks every look against your original.
You get the demo by email.
With the originals beside it. Like it? Pay per look or take the monthly drop.
Three looks free. Then £15 a look.
Try it free
Three looks, everything included.
- Editorial image, worn
- Short clip
- Labelled, with originals back
Image and clip
For new arrivals and best-sellers.
- Editorial image, worn
- Short clip
- No contract
Up to 12 looks
For a new collection every month.
- Up to 12 looks a month
- Image and clip for each
- Cancel anytime
Prices exclude VAT. No contract, free fixes within reason.
Your first 3 looks are free.
Send a link to your shop. We reply by email within a day.
- No card, no call, no contract
- Made from your own public photos
- Use it in your shop, or don't
Are the models real?
No. Models and scenes are generated, and every image is labelled Illustrative. The garment is the one real thing in the picture, and it stays as you photographed it.
Will the fit look different from real life?
We keep the cut and length as photographed and never slim or reshape the piece. Fit on a model is a guide, so keep your size guide and a plain photo in every listing.
Why is there an Illustrative label?
UK consumer law bans misleading images. The label tells customers the photo shows a generated model and scene.
Whose photos are they?
Yours. The free demo uses photos that are already public. You keep all rights to what we deliver.
What if I do not like the result?
We redo it free. If it still is not right, you do not pay.